EDITOR (BS-18)

Max Marks: 200 Qualifying Standard: 40% (Note: Negative marking of 0.25/ wrong answer) Part-I: 100 Marks (MCQ) I. English (40 Marks) • Comprehension • Grammar Usage • Vocabulary • Sentence Structuring • Sentence Correction • Grouping of Words • Pairs of Words • Idiomatic Phrases • Synonyms/ Antonyms • Translation II. General Intelligence/Ability (60 Marks) • Basic Arithmetic/Quantitative Ability - Algebra - Ratios - Percentages - Arithmetic Means • Logical Reasoning and Analytical Ability • Current Affairs. - Developments at National and International Levels in last 2 years • Pakistan Affairs - Basic Level knowledge • Basic IT (Hardware and Software) Part-II (Professional): 100 Marks (MCQ) I. Public Relations: Concept of Public Relations, Historical development of public relations, Public relation in Pakistan, Press Information Department (PID), Public relations and publicity, PR as a tool for governance, Basic methods of PR: press release, press note, press conference, PR Ethics II. Basic models in Mass Communication: - Lasswell's Model (1948), Shannon-Weaver model (1948), Osgood's model (1954), Schramm's model (1954), Newcomb's symmetry theory (1953), Westley-McLean's model (1976), Gerbner model (1956) III. Mass Communication Theories Normative theories of the press: Schramm's four theories and criticism on these theories, Media as agents of power, IV. Media and Society Mass media and social change, Media as a social system: The balance between interrelation and interdependence, Media freedom and its role for democracy, the functional approach to mass media: four social functions of the media, Media as an awareness agent, Mass media and social representation V. Mass Media in Pakistan: Media system in Pakistan: historical, chronological, and analytical review, the system of journalism and the media system, Government-press relations, the new 24/7 television: uses and abuses, The question of freedom and responsibility VI. Media Laws and Ethics: Development of media regulations from British colonial era to independent Pakistan, Libel, Defamation and relevant portions of PPC, PPO, RPPPO, PEMRA: establishment, development, and operational mechanisms, Press Council of Pakistan (PCP), Citizens Media Commission: need, present status, and reasons for inactivity, Press Code of Ethics, Inability of the media to develop a code of ethics as an institution, The media's quest for freedom and its inability to self regulate. Case No.